Really, Did They Run This One Past the Rocket Scientists?

Well, I guess this is a good idea (depending on how you define "good ideas"): TiVo adds ads with DirecTV and Comcast | PVRblog

But, I do have ONE question: How will Tivo know when I was RECORDING the ads (and not the show)? In other words, say I worked in the Advertising industry, and I actually RECORD commercials for review. (All hypothetical, now...)

I couldn't really have Tivo overwriting the actual content I was intending to save and review, could I?

After all, what's next, Tivo actually INSERTING advertising into "commercial free" recordings; and then finally, simply doubling up on the commercials already part of a broadcast, so a recorded show has twice as many ads as when I recorded it?

I am beginning to think Tivo is trying to put itself out of business.

More later...